The Steve Jobs way iLeadership for a new generation
Record details
- ISBN: 9781593156640 (electronic bk.)
- ISBN: 1593156642 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xiv, 242 p.) : ill. - Publisher: New York, NY : Vanguard Press, c2011.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps. |
Source of Description Note: | Description based on print version record. |
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Genre: | Electronic books. |