MBA in a book [electronic resource] : mastering business with attitude / Joel Kurtzman with Glenn Rifkin & Victoria Griffith.
Practical ideas from the best brains in business. A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. In the world of business, ideas matter.
Record details
- ISBN: 9781415967287 (sound recording : OverDrive Audio Book)
- ISBN: 1415967288 (sound recording : OverDrive Audio Book)
- Publisher: [New York] : Books on Tape, 2009.
Content descriptions
General Note: | Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 13:49:14. |
Formatted Contents Note: | Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry. |
Participant or Performer Note: | Read by Arthur Morey. |
System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 198613 KB; MP3 file size: 389282 KB). Mode of access: World Wide Web. |
Search for related items by subject
Subject: | Industrial management. |
Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. |