MBA in a book mastering business with attitude

Kurtzman, Joel. (Author). Rifkin, Glenn. (Added Author). Griffith, Victoria. (Added Author). Morey, Arthur. (Added Author).

Summary: Practical ideas from the best brains in business. A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. In the world of business, ideas matter.

Record details

ISBN: 9781415967287 (sound recording : OverDrive Audio Book)
ISBN: 1415967288 (sound recording : OverDrive Audio Book)
Physical Description: electronic
electronic resource
remote
Publisher: [New York] : Books on Tape, 2009.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 13:49:14.
Formatted Contents Note:	Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : make sure you take the right fork in the road : on the importance of strategic direction -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry.
Participant or Performer Note:	Read by Arthur Morey.
System Details Note:	Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 198613 KB; MP3 file size: 389282 KB). Mode of access: World Wide Web.